BEHR
GOAL: Inspired by the reuse revolution, BEHR’s “Spray It Your Way” campaign encourages consumers to give new life to an outdated item by transforming its color (and sometimes texture) with BEHR PREMIUM Spray Paint.
To demonstrate the power of BEHR PREMIUM Spray Paint and empower your audience to take on fun and creative projects, BEHR is partnering with you to create “before, during and after” DIY content using BEHR PREMIUM Spray Paint to transform an item.
CONTENT: Instagram Reel, Instagram Stories, & TikTok video with paid amplification
PARTNERSHIP: 2022
RESULTS: 5 million impressions