EXPEDIA
GOALS: To build brand love through engaging and inspiring content, showcasing your travel experiences and sharing your travel expertise with your audience.
1. Increase Brand Awareness & Brand Affinity, positioning Expedia Group’s brands as the go-to travel brands for all your travel needs
2. Drive traffic and transactions to our brands website and social platforms
3. Increase connectiveness between influencer partner, showcase scroll-stopping content
CONTENT: Instagram Reels, Instagram Stories, TikTok videos, blog posts, and licensed content.
PARTNERSHIP DATE: 2023
RESULTS: 4 million+ impressions